Do My Homework For Me Cheap

Do My Homework For Me Cheap Within that dashboard should be a forum that you can use to talk to other students in the class. Explain what you’re having a hard time with, and see if anyone in the class responds. Take a look at all of the sites listed designed to offer free homework help to your child whenever he or she needs it. They are each easy to navigate, free to use, and can really help you solve some of those tough problems. If you opt for bulk assignment writing services, you can get more assignments done at even cheaper rates. You may opt for weekly and monthly packages where you can get all the assignments of all the subjects done at very pocket-friendly prices. assignment writing services available online typically charge between $10 to $25 per page. Being free doesn’t mean that the quality of services is questionable. You’ll be amazed by the high grades at school from using these homework sites. One of the valuable reasons why homework should be banned is the fact most teachers fail to explain everything needed to solve the task during the class. Student’s friends lack the experience to help, and they have work to do. Professional online services are the only companies that can assist students with their academic tasks of any level. Tutors may charge more if the assignment writing needs hours of intense research work. You got discussion posts, homework assignments, quizzes, tests, and finals. Sometimes even projects that require a lot of time. The average college student doesn’t have time to complete everything in their online courses as well as handle their extracurricular activities, like sports, work, family commitments, and more. Unlike Uber, TaskRabbit, and KGB, Nerdify doesn’t offer its services to just anyone. By focusing on the needs of college students, its Nerds are able to tackle issues that are actually relevant to its customers. It’s not just homework tasks they can assist with, either. Sure, if you’re struggling with calculus or English composition, they can help. You won’t get in trouble for this because you’re trying to learn, not cheat. Luckily there is a solution you’ve been looking for - our essay writing service. Our professional writers will do the job - they make your assignment stand out keeping your own writing style. With increasing demands for the time of students, many are turning to homework services in order to be able to balance it all. If you’re considering paying someone to do your homework, there are several things to consider when settling on a price. We know how it feels when you hire someone for your homework. Some of you may be nervous when hiring a service like ours for the first time, but there’s nothing to worry about. DoMyHomework123.com is always ready to revise your order even more than one time if you find any mistakes. We have to admit that this happens not so often and mainly because of professors who change the initial instructions. We’re proud to say that more than 97% percent of our clients are satisfied with the services we provide. This is where you submit assignments, get syllabus information, download PowerPoints, etc. There are plenty of online resources available to help your child get through those nights when between the both of you, you just can’t figure that homework out! While you would spend as much as $30 an hour for online tutoring, when you use these online resources you won’t pay a dime. Customize the color of the dashboard with the Homework App, view repeating events, a weekly schedule, simple tasks and more. It also syncs up to other devices and offers offline support. For college students, this app allows you to keep track of instructor office times and contact details.

Do Your Homework On Time! Which Type Of Sentence Is This

Do Your Homework On Time! Which Type Of Sentence Is This I am actually doing what was stated on this article. If you’re only skipping a handful of assignments the teacher’s barely even ask about it. Sometimes your homework will ask you questions that emphasize the same points. It increases self-discipline in the students as sitting at home and completing homework requires a lot of discipline. While Academic and Organizational issues are easy to diagnose; Motivational, Situational and Personal issues are pretty hard to diagnose. Most of the Academic and Organizational issue can be influenced by the type of homework assigned to them. Teachers should be careful while handling students who do not complete their homework and should try to find the root cause behind it. PermalinkFor some reason, I find it hilarious that the homework from teachers that seem obsessed over constantly giving it is not that important. Makes sense that one big assignment is worth more than one out of 20. PermalinkI hate it when professors are giving too many assignments in a span of one week. No sooner did I have my driver’s license than I was walking across the stage in Gryffindor colors humming Pomp and Circumstance. Many teachers would agree that the number one reason students fail classes is due to missing homework. Creating excuses for homework lowers your grades and encourages a very bad habit for your future. As a classroom teacher, I used to hear excuses from a few students every morning about why they did not have their homework. I am praying for you as the Lord guides your steps through your senior year and beyond. Did you know that 775 million adults are illiterate? On Wednesday, I was speaking with an old spiritual director of mine and she was telling me about some work she had been doing in Kenya. She said that in Kenya most students are not able to progress in school past 8th grade. I graduated high school when I was 16; I hardly had time to have senioritis. It would be okay if those are stimulating enough to keep me interested, but unfortunately it’s not. That is why I often found myself skipping some of it. Cameron, at Eton, made it clear that he wanted to be prime minister one day too. (I can testify to that, as I mentioned in the LRB of 3 January 2008, as I was there at the same time.) In his case, the ambition seemed presumptuous but plausible. At Wheatley Park, May’s ambition struck her contemporaries as nothing more than quaint. When Thatcher beat her to it in 1979, May was working as a junior analyst at the Bank of England and is reported to have been seriously aggrieved. Her attitude, back then, must have seemed somewhat absurd. It has no amount of effect on elementary school students. It has a fair amount of positive effect on junior high school students. So far, we’ve been lucky to have teachers willing to work with me. I asked them to contact me if she was struggling in any areas so that I could shift our focus onto those subjects and I asked them if they had any questions for me. Hi there sweet Joy, I am encouraged by your words even though I am far beyond high school senioritis and not presently in college. I do hope to go back some day when the time is right . And truly whatever we put into it we will get out of it. That being said, it’d be unrealistic to assume a ‘partial-homework’ policy will be the norm forever. Someday, when my views on homework collide with the mainstream school system’s views on it, tough decisions will need to be made. I reached out to them the first week of school to politely tell them my daughter would only be doing as much homework as would feasibly fit into our lives. May went to a series of local schools, both state and private (the private school, St Juliana’s, charged fees of £25 a term, about £500 in today’s money). At the one she liked best, Holton Park, a girl’s grammar, she became interested in politics. Within a year of her arrival, Oxfordshire County Council decreed it should become a comprehensive and it was merged with the local boys’ school.

Turn In Your Homework Traduccion

Turn In Your Homework Traduccion We also use SSL protocole to make sure that your card information will be prevented from leaks. Get 100% money back if your essay is plagiarized. Add do your homework to one of your lists below, or create a new one. If you need any kind of How to study for an exam top tips then come to us. Our java assignment help experts are always available 24/7 for your Java Homework help and Python Homework help. Though Google Apps for Education is cloud-hosted, the programs can be used offline, ideal for when your student needs to escape the internet and work distraction-free. And since it works on any device, it also helps students avoid buying overly expensive hardware. Now that all these tricks are on, you go get your homework done quicker than ever before. It may be hard at first, but keep using these tips, and it’ll get more comfortable as you go. You can feel the urge to only work straight through hours and hours of homework if you have much to do. When they message you, it means each of them is ready to proceed with your homework. Whether you need help at any hour of the day or night, you can ask our manager anything you are worried about. That means more money for extracurricular activities. We have online class takers who can do each one of those online classes for you. Whether you have other commitments or the class is too complex for you, we are ready to help. Just initiate a communication with our online support agents and let us know that you want help with online class. Our working schedule allows you to contact us from anywhere you live, in any time zone. Doing your homework before you make your request will help you to have a confident manner. Be sure you do your homework before heading into that meeting; there's a lot at stake, and no one's going to like it if you aren't up to speed. Literally, to complete the school work that has been assigned by a teacher to be done at home. But that will probably end up slowing you down and holding the whole session. That breaks your focus every time you get a notification and check your phone. To get back on track of what you were working on, it takes more brainpower then. When you are working, you find that you need a calculator, that you need a certain journal, that you need a new pencil, that you’ve run out of paper … the list may start. Before you start your homework, you are likely to bound straight into the first thing on your mind. The first thing you take out of your bag and work your way through the rest of your tasks. To renew access to our service, you need to write to our support team and get assistance from one of our agents. Follow the instructions they provide through the live chat or the email you included when you registered. Do NOT over homework tension, but do not put things off. Stressing makes it more difficult to do, so keep taking a deep breath and relaxing. I am crossing things off while working step-by-step on homework. Try to save your password in a secure place to sign in to your order page without hassle. When your order is placed in our system, only qualified experts will send you bids.

5 Best Homework Help Websites For College Students

5 Best Homework Help Websites For College Students Moreover, we use plagiarism software to ensure 100% originality of every paper we submit. Be original with the help of our qualified specialists. Our Support and Quality Control Departments make sure that everything is in check. That is why we can ensure that you will receive a properly researched, non-plagiarized paper in a timely manner. Furthermore, all transactions are completely secure and private. We present ourselves as a custom writing company. It means that all our papers are always crafted from scratch and according to your specific requirements. Find out how much time you need to do homework, then list all the various things you need to do. Consider how long each task would take to complete and see whether you need to allocate more time for yourself. When your list is complete, you can work straight through rather than continually stopping to find out what to do next. We provide the help students all over the world to end their aims and attain maximum success at every stage of their education. We are sure that you won’t be frustrated if you contact our expert writers. Being finished with post-class activities is easier and feel safe. Spend the rest of the evening with your kids, friends, play a favorite game, watch TV or know what else. To complete overnight, construct a list of the different assignments. A student should be paying attention to the preparation & scheduling process to understand how to finish homework quickly. In case the transaction is done successfully, you will receive an email from our service. At DoMyAssignments.com, we guarantee 100% privacy of all transactions and never share your personal and financial information with the third parties. Not a single assignment has ever been posted on Tutlance and we failed to deliver! Including artificial intelligence assignment help requests. We have maintained a satisfaction rate of over 98% for the past five years. Once you pay for homework here, we will do your homework fast, no matter the discipline, complexity, or delivery deadline. As you place your “do my homework” order, you can pay directly by using American Express, VISA, Discover, MasterCard. Try to schedule what you need to do for the time you need to do homework. This is a straightforward thing to do that will improve the potential of your homework successfully without any trouble. Only bring a drink and a small snack for your child after school. When you return from school/college, get to homework. If a student seeks the answer to “how to get homework done quickly,” he/she should realize that it is necessary not to delay the start to the last minute. It depends on how much time a student is planning to spend on each mission. When you give yourself a reward when you’ve done your homework, the next time you start your homework a lot better, and you’ll get through it quicker. Awards may be able to watch a series, eat ice cream, play a game, or go out and do some fun. Speaking of the office, you may choose to do your homework in front of the television. Doing your HW has never been more productive, convenient, and safe. When you go through endless homework questions, you might be able to get away with missing a couple of them for the sake of spending a little more time on harder things. It can often be the simple ones to get you on a check. There’s nothing that throws a kid off faster than a nagging mom. If students earn attention for their efforts, they’ll work harder. For students who are resistant to homework to the point of not doing it, you may want to consider a rewards system.em. Your children will do their homework in the same place every day. Each day, they will be doing their homework at the same time. But this may be the most significant diversion of all. Sitting in front of the video is likely to slow you down, making homework time feel much longer than it is.

Why Homework Should Be Banned Dear School Board,

Why Homework Should Be Banned… Dear School Board, When you say things like “I have to write my essay” or “I have to finish my science assignment,” you’ll probably feel annoyed. You might be tempted to complain about your teachers or your school. This way, the prospect of writing the whole report won’t seem so daunting. Many times, the hardest part of getting your homework done is getting started. You have three tests to study for and a math assignment due tomorrow. Whichever choice you make, and in the interest of convenience, guidance, and learning, pay us to do homework for you cheap. We deliver standard quality done by the specialist in that field. You cannot afford to pay for low-quality homework assistance. The outcome of college Homework should certainly be a reflection of your understanding and mastery of the subject. This impression can only be revealed when your homework is done by a qualified person. When you pay for homework help, we forward your assignment request to expert homework helpers who will guarantee you the highest possible score in class. I have no time to do them.’​â€"An 18-year-old girl. I was trying to manage my college budget, which is why I started working as a part timer. This did not do well with my academic commitments, then I came across AssignmentDoer.com. When you can’t remember which assignment is due when or which tests you have coming up, you’ll naturally feel confused. You’ll experience school- and test-related stress. Nor will you ever be able to complete your homework perfectly. All right, you have made sacrifices and adjustments and have squeezed out a bit more time for homework. If you can get 50 percent more homework done in the same amount of time, isn’t that as good as having 50 percent more time? So here are some suggestions for improving your efficiency. ‘I’m a senior in high school, and I’m beyond stressed. I have so many projects and presentations to do, it’s not funny. I think without their help and assistance I would have problems in managing both my work and school life. â€" © MyEssayGeek.com â€" Custom essay sample writing service and academic writing tutoring. Have you ever asked your roomie in college, “Hey, bud, do my assignment for me and I’ll buy you a beer”? If your friends reject your pleas for help, and nobody else could help you complete your homework, MyEssayGeek.com can step in to assist with open arms, and great prices. These appointments are specific blocks of time reserved for working on a report, assignment, or project. Scheduling appointments is effective because it makes the task more “official,” so you’re more likely to keep the appointment. When you say “I choose to do my homework,” you’ll feel empowered. This means you’ll be more motivated to study and to do what you ought to. Our model papers will greatly inspire you and spur unprecedented curiosity in your course. So, when the question troubling you is who to pay to do homework for cheap, choose us and we promise to free you of homework writing stress by delivering work that is well beyond your expectations. If math is your least favorite subject, force yourself to complete your math homework first. Most students will choose to do the easiest task first, rather than the hardest one. But this approach isn’t effective because it leaves the worst for last. For instance, you might decide that after you finish 10 questions of your math homework, you get to watch your favorite TV show. Find homework buddies who will influence you positively to become a straight-A student who leads a balanced life.

Do My Homework For Me Uk

Do My Homework For Me Uk Indeed, we are number one destination to get homework done online without regrets. We epitomize professionalism in every aspect of our service. And instructors are leery to grant students additional time to finish homework, yet some college homework entails fulfilling time-consuming essays. Overall, majority of students believe that homework is unnecessary burden. It is no surprise then why many students are seeking homework help from websites that do my homework for money. We will help you crash those biology, math and history assignments proving to be a nightmare to you so that you can concentrate on other important life choices. We have been in the business of helping students with homework writing for many years now, and we are proud of what we have been able to achieve. Our support team is available twenty-four hours a day, and you are therefore able to receive assistance at any time. We are not here to only do homework for you for money. That would not fully benefit students who will continue to need to submit essays. So, taking college homework help is the best and smart option for every student. As homework helpers are professional and expert in writing homework papers. You can ask us to help me with my homework without thinking anymore. Our aim is to help you to develop your own writing skills through interaction with our homework writing experts. One of the main causes of college stress is lack of reliable academic support services. So, if your question at the moment is “Can I pay someone to do homework for me cheap? And are the goals of homework assignments well communicated? Sadly, the response on whether college homework helps students to become better learners depends on who you ask the question. I would kindly like to thank writer-491 for a job well done on my assignments. The writer provided a very detailed paper and was very responsive to all questions asked. All assignment where on time as the writer promised and the writer met my intent as the customer. Time constrain is among the greatest considerations for students seeking help with college homework. You want someone to do statistics homework for you, yet it is at least 10 pages of calculations. This urgency leaves you with the feeling of “can someone do my homework cheap” and deliver on time? At our homework help website, you will get what is the best, on time. We understand your struggle and can assist you with your homework writing needs. Our experts writers will instantly provide you the best help with college homework. Through which you can easily achieve your desired grades and secure your academic future. I know you had a long day and you require time to rest. If you may be looking for someone to do homework urgently for you, we are the best possible choice for you. I am looking forward to working with this writer again in the future. “Do my homework for me” â€" Is this the precious wish you have now? Our company will be glad to make your wish come true! If you want us to help, share the guidelines you’ve got from the tutor and leave the rest with us. With all of the responsibilities that they face, they might find themselves unable to complete all of the homework that they need to complete in good time. So, how can colleges and stakeholders establish if students are getting the right amount of homework?

I Need Someone To Write My Homework By The Deadline

I Need Someone To Write My Homework By The Deadline These people are degree-holders, so you can be sure that you will be getting quality homework help from the best. The prices are very affordable, considering the level of quality you are getting. No Need to Study is a decent tutoring service with a decent array of services. The prices are advertised as very low, but in reality, they are higher. The company doesn't properly manage its projects and writers, so many students have complained about missed deadlines. The platform is about delivering a full range of services to aid students and help them stay on top of their studies. In includes finding and delivering books you need. Here you can also get the best tutor for you to explain any theory or concept you don’t understand to proceed with your studies. Google is the king of research â€" so much so that 94% of teachers admit that students equate Googling to research. When it came to stress, more than 70 percent of students said they were “often or always stressed over schoolwork,” with 56 percent listing homework as a primary stressor. Less than 1 percent of the students said homework was not a stressor. From a blank sheet, an expert will work on texts to present you with an all-new written piece which lives up to your order instructions and expectations. About half of the students said they received at least three hours of homework per night. They also faced pressure to take college-level classes and excel in activities outside of school. The researchers also found that spending too much time on homework meant that students were not meeting their developmental needs or cultivating other critical life skills. Students were more likely to forgo activities, stop seeing friends or family, and not participate in hobbies. It’s not surprising â€" Internet sources are easy to find and accessible 24/7. The need to sit in the library for hours searching for relevant facts is rapidly disappearing, which is good news for students. Here at Nerdify, we move with the times, so we brainstormed a list of 5 best homework help websites for college students. About 98% of our clients are satisfied with our assignment services. To minimize potential risks and make you feel safe, we initiated our money-back guarantee a couple of years ago. We have 1300+ writers in 30+ disciplines, including Math, IT, MBA, Arts, Humanities, Nursing, Law, and Management. Experts will do homework for you following all the US academic standards in terms of homework writing. We wanted to find out if NoNeedToStudy New York really is a reliable company. Does it provide excellent customer service to its clients? The worldwide e-learning marketplace is forecasted to reach $243 billion by 2022. In particular, self-paced education has become popular, making massive open online courses viral. The reason for this virality is that MOOCs save students a lot of time and bring flexibility to education, allowing learners to choose their own subjects and path of study. We take literature from JSTOR, Emerald Insight, EBSCO, and other reliable databases of prime background sources. Combining the efforts of professional homework writers and 15+ years of experience producing essays and other papers, we could offer you the most accomplished homework service to date. Our professional homework writing service will fulfill your assignment anytime, just ask for help and have the job done from scratch. A manager of the company will assign you with a smart, experienced academic author well-versed in your topical field. Bottom line, according to dozens of No Need to Study reviews, the company is mediocre â€" almost decent. Its name is pretty suggestive, so many students choose to try their services. And we’ve even seen students trying to find the No Need to Study address. Because there is so much interest, we decided to dig a little deeper. There are other essay writing and tutoring services, like MyHomeworkDone.com, where you really get the most bang for your buck. For instance, My Homework Done has a team of seasoned writers and experienced editors. Other studies have found that high school students may also be overburdened with homework â€" so much that it’s taking a toll on their health. Instead of homework, the school will ask children to read or be read to for 20 minutes each night. The students can choose the books they want to and will be given guidance from teachers and librarians. These 10 facts why homework should be banned do not force schools and colleges to abandon after-class assignments. When you think about it, giving this company your business doesn’t make a lot of sense.

Psychological effects of advertising on the consumer - Free Essay Example

Psychologically Manipulative Advertising Strategies Introduction: This research is based on the psychological effects of advertising on the consumer. The controversial advertising campaigns are intended to provoke discussion of global issues, not to sell clothes. Today, any product is made of two things: a percentage of material and a percentage of image. And the part of the product that is made of image is getting bigger (Luciano Benetton)( Financial Times, 2001). Therefore advertising is getting more tricky and complicated. The picture has great importance to the content of the advertisement because it has the possibility to express feelings. Owing to this, it is very important to be sure that the picture expresses feelings that agree with the strategy of the sender. If not, there is a risk that the picture sends out a message that was not intended (Sidenbladh,E 2000). This not only kills the purpose of the advertisement but fails to impact the consumers mind, not to mention the waste of valuable advertising time and the costs attached to it. Advertising intends to influence people to think a particular way and to apply pressure for consumers to purchase a product. There is a level of understanding of this fact on the part of the consumer, but this does not mean that the people are able to fully control their own reactions. To pers uade the receiver is the most important task of the picture. The receiver is meant to think along the line of thoughts that the sender intended to create. It is therefore believed that peoples self-understanding, behaviour and lifestyle would be affected. The picture is intended to remind people about their own and personal lifestyle and experiences. The fact is that we look at a picture in accordance with our own experiences. The consciousness only grasps a small part of all the sight impressions we actually receive. This is where peoples different associations and experiences enter the picture (Hansson et al., 1992). Many of these messages are certainly involuntary, usually coming from the attitudes that are widespread in a society at a given time. These messages are intended to attract the viewer and to guide thier thinking on certain channel with the aim of selling the product and making the consumer believe that are getting the complete package that comprises of the product alo ng with the image attached to it. This may be achieved by giving an impression of what that product may account for in their lives by exaggerating and impressing an image of a certain level of emotional importance that they link to the product. There are many different communication models that originate from the classical Stimuli-Organization-Response Model (Aaker et al., 1992; Fiske, 1994). As an example we have chosen Edfeldt (1992) because it stresses the influence of disturbance of the senders message. The sender should create an advertisement and formulate it in the best possible way, in order to sell the product intended. Already at this stage it might happen that the message changes owing to the simple reason that it is not always so easy to put your thoughts into words and pictures. The senders own thoughts have vital importance to how the advertisement will look and through which sender and channel it will be publicized. When the advertisement reaches the sender it will be changed and also be affected by this persons personal thought; later on it will also be adjusted and might again be changed in some ways, in order to fit the media channel, which is intended. After that the receiver, and hopefully also the consi gnee, will get the message and in this step it is their thoughts that decide how the advertisement shall be interpreted. Consequently, at every step there are disturbances, which make the process sometimes troublesome.(Andersson, S. 2004)Advertising agencies make use of their knowledge of psychology to come up with campaigns that will appeal to the consumers desires and needs. In an individual society its easier to victimise the masses with such kind of an advertisement campaign as compared to multicultural societies. Products like fairness creams are significantly advertised in the sub continent and the advertisements give an impression that people who are dark are less likely to succeed in life as compared to the ones with a lighter skin tone. One of the fair and lovely ads shows how a girl cannot get her dream job only because she is dark and after using this product she get it even without an interview. (Fair and lovely, 27 Feb. 2009) Viewing such an ad will impact the people who have a darker skin and in some cases put them in a complex about their appearance. This in turn will make the consumer believe that in order to live a better life they require the product. Contrary to that in countries with a predominant Caucasian population tanning lotions are publicised. These products are again publicised sticking with the same concept. The Coppertone Sun Lotion Commercial from 1989 shows a girl walking on the beach alone and lonely and at the sight of the tanning lotion she starts to fantasize of being really sexy and a male attention magnet. (Coppertone Sun Lotion Commercial 1989, 24 Feb. 2009). This kind of an advertising approach impresses that the product being advertised is not just a luxury cosmetic anymore for the consumer but a survival necessity. Such advertisement campaigns are not taken to be offensive in that particular region and in fact are spot on as these concepts originate from the complexes that originally exist in that particular society. This may also be considered as one of the approaches to this kind of advertising. When the advertisers are dealing with a society like the one in UK that has a mixture of all sorts of cultures using such an advertisement strategy becomes all the more complex and difficult. Some of the ideas might create interest in one particular group of people, while others may be unaffected or worse offended by it. In order to design such a advertising strategy the advertisers may have to have a fairly good knowledge of the way the people think in that particular community which is being targeted. This study will investigate effectiveness of such advertising campaigns as The message of the advertisements is basically to sell products and to be able to catch the receivers attention. Therefore it is important that the sender not only makes sure that the product in the advertisement is successful and is selling, but also is aware of and careful about the pictures many effects. The values that are spread and how they in turn affect the consumer are important for the future of the product ((Hgg et al., 1972) Literature review Impact of media and in particular visuals on a consumers mind Background Historically, television was assumed to be an excellent vehicle for presenting a message to a relatively captive mass audience (Secunda, 1988). Lead by a large body of research, advertisers often spend noteworthy sums attempting to ensure that certain segments see specific ads enough to prompt some response and spawn the biggest bang for the buck (Vakratsas and Ambler, 1999). There has been a lot of research done on the way consumers react and interpret advertisement. This research focuses on the audience as a whole and consumers as a general market. However there has been no research carried out that divides the consumers in regards to their ethnicity and subcultures and study how each of them react to the same kind of an advertisement. A targeted advertisement is more valuable with the targeted segment because ad characteristics such as actors, symbols, and themes are customized specifically to the characteristics of the targeted consumer segment. Previous research shows that consumers who are members of the group being targeted by an ad are more likely to take a positive interpretive attitude regarding the ad than are members of non-targeted groups (Grier and Brumbaugh, 1999). That is, targeted consumers are likely to create meanings that transmit through the advertisement positively to themselves. It is a common awareness among the managers of multinational companies that advertising plays a vital role in a building brand. Developing and upholding a sturdy brand in the fullest sense requires much more strategic thinking as brand tools suggest the conceiving of a promise of value for customers and then ensuring that the promise is kept. Building a powerful brand requires determining the substantial characteristics of the contributions that carry the brand name and the payback the customers get from those benefits and the psychological or emotional benefits of the products. This may be described as what value means to a typical loyal customer; and what, ultimately, is the crucial nature and character of the brand over time. A good brand image will result in an increase in the brand equity. Strong brand equity allows the companies to retain customers better, service their needs more effectively, and increase profits. (Rajagopal, 2006) Consumers often animate brands by donating them with personality traits, and marketers often create or highlight these perceptions by their brand positioning. Brand personality traits provide symbolic meaning or emotional value that can chip in to consumers image of the brand. Human personality traits are determined by multi-dimensional factors like the individuals behaviour, appearance, attitude and beliefs, and demographic characteristics. Based on the trait theory, (Batra et al. 1993) observed that there are five steady personality dimensions, also called the Big Five human personality dimensions. The Big Five human personality dimensions are Extroversion/introversion, Agreeableness, Consciousness, Emotional stability, and Culture. Based on these human personality dimensions, Aaker (1997) identifies the new Big Five dimensions related to brands. These are Sincerity, Excitement, Competence, Sophistication, and Ruggedness. This pattern suggests that these brand personality dimensions might operate in different ways or influence consumer preference for different reasons. Sincerity, excitement, and competence represent an innate part of human personality whereas sophistication and ruggedness tap dimensions of individual desire. Hence, the following proposit ion has been considered as the customers identify brands that have similarity to their own personalities and represent closeness in terms of the psychographic and emotional attributes.( Rajagopal, 2006) This builds the grounds for the psychologically manipulative advertising strategies. Advertisers study carefully these attributes and try to link it to the consumer. Then base the advertisements to target these personality traits in people. The following discussions in the paper analyze the influence of advertising practices on the buying behaviour of consumers. The discussions in the paper are built around cognitive relationship between the consumer behaviour and communication. There do exist well thought out advertisement strategies that are carefully planned and call upon the values of a closely defined audience or a subculture. Over a period of time, some campaigns can transform the public perceptions, in turn increasing public awareness and changing general perceptions of issues previously overlooked (Rotfield, 2002). Some subjects that are commonly used as the bases of such sort of an advertising strategy are talked about in the following chapters. These form the basis of psychological manipulative advertising strategies and have an underlined meaning and an impact on the way the consumer not just sees the product but also triggers some emotions that they start to relate to it. Sexuality The upcoming and the new focus of advertiser in th fashion advertisement is the homosexual community. With approximately 22-30 million members (Dossi, 2006), or approximately 6-7 percent of American adults (Seckler, 2006), and a combined collective buying power of $641 billion in 2006, the USA gay and lesbian market is commonly considered the Dream Market (Packaged Facts, 2004). The average household income for gay/lesbian households is between $60,000 and $79,999, significantly higher than that of their heterosexual counterparts (GL Census, 2005). These figures portray the homosexual community as a substantial market. There for an attractive target for the advertisers and a potential consumer base for the brands. A recent study addressing this issue investigates heterosexual and homosexual responses to ads containing heterosexual, implicit homosexual and explicit homosexual imagery (Oakenfull and Greenlee, 2005, p. 429). The authors of the study find that the conventional straight audience is alienated by explicit gay and lesbian imagery, but not by implicit gay and lesbian imagery. They also find that the homosexual audience responds equally well to both implicit and explicit gay and lesbian imagery, and therefore suggested using implicit homosexual imagery to reach this audience and at the same instance avoid alienating or worse offending the larger heterosexual population that makes up a far greater percentage of the market. However, In this study the use of implicit versus explicit gay and lesbian imagery in this study did not represent a deviation in the degree of intimacy, and may have caused a level of inaccuracy in interpretation of the results. The ad that represented the implicit im agery used was an actual beer ad containing the symbolism of a pink triangle, a rainbow flag and the slogan, Another one coming out, this add does have a implicit under lying message to it but does not really have a level of intimacy attached to it that was meant to be studied, whereas the supposedly explicit imagery showed a kiss on the cheek or the forehead with either a lesbian or a gay male couple, both images were taken from clothing ads. Neither ad primarily contained explicit sexual contact, and could have portrayed to be a non-sexual relationship.( Dotson M.J, et al. 2009) Based on the findings of Dotson M.J it is suggested that If narrow targeting is possible, it is preferable to the use of crossover ads. If ones primary audience consists of straight males, one might not wish to use ads with any homosexual themes. There is perhaps wider freedom with a straight female audience who may be more tolerant of ambiguous homosexual imagery. If ones primary audience is gay and lesbian, evident depictions of primarily gay males and lesbians, especially androgynous depictions, are recommended. If management wishes to use crossover appeals in a publication that appeals to both gays and straights, ambiguous subtle approaches would appear to be most appropriate (Dotson M.J, et al. 2009). Gender Gender is one of another tools that can be used for this kind of an advertising approach and plays an important role in how ads are perceived. Both the gender of the audience as well as the gender of the models presented in the ads (Oakenfull and Greenlee, 2005) is of equal value. The relations between genders may have important implications for marketers. Advertisers often place the same advertisement in multiple media outlets, and rely on it communicate a specialized message to each audience (Penaloza, 1996). This could be a problem or a gamble both at the same time. It may be a problem as all the media might not be aiming to the same kind of a consumer in terms of background and mental and emotional levels, therefore the message may be interpreted differently by the variance in the market that is being targeted. It may be a gamble as the advertisers are trying to reach out to a wider demographic with the same advertisement this could be a hit or miss situation depending on the typ e advertisement and the consumer it is targeting. Advertisers usually use gender stereotypes and gender-linked traits (a collection of psychological characteristics and behaviours characterizing men and women) and gender roles activities differentially appropriate for men or women in advertisements (An.D and kim S. 2007). Usually gender role depictions of women as dependent and emotional have been criticized for perpetuating stereotypes and having adverse effects on a wide range of behaviours (Bretl and Cantor, 1988). Specifically, Jones (1991) summarized instances of subtle stereotyping in advertisements: functional ranking the ability to depict men in executive roles and as more functional when collaborating with women; relative size the inclination to depict men as taller and larger than women, except in the case when women are clearly superior in social status; reutilization of subordination an surplus of images of women lying on floors and beds or as objects of mens mock assaults; the feminine touch the tendency to show women cradling and caressing the surface of objects with their fingers; and Family fathers depicted as physically distant from their families or as relating primarily to sons, and mothers depicted as relating primarily to daughters. (An.D and kim S. 2007) In the past content analysis has been used as a major research method to investigate gender roles portrayed in advertising (Cooper-Chen, 1995). Since, there has been such high levels of research in this particular area, its is not fair to provide a complete review in a few paragraphs (for articles based on the review , see Courtney and Whipple, 1983; Furnham and Mak, 1999. In the first study of this particular subject, Courtney and Lockeretz (1971) reported that US magazine advertisements depicted woman for having a place only in the household, and also did not consider them of a great value to make important decisions, and thus highly dependent on the opposite sex for that matter. In the next few decades, quite a few studies based on the subject (McArthur and Resko, 1975; Belkaoui and Belkaoui, 1976; Whipple and Courtney, 1985; Gilly, 1988; Bretl and Cantor, 1988; Mazzella et al., 1992; Kramer and Knupfer, 1997; Furnham and Mak, 1999; Furnham et al., 2000) also portrayed and examine d this depiction of woman in US magazine and television advertising. This research implied the status of woman and their role to be more of a passive nature, secondary to men, and thus dependent on men, and not capable of making important decisions, depicting their lack of brainpower and authority, younger, appealing, self-enhancing, and ornamental. Such stereotyping in the portrayal of women has continued into the mid-1990s although percentage of women shown as professionals and managers has made modest gains since the late 1950s (Cheng, 1997). The role of women was also brought forward as for being an attention grabber in advertisements, women were quiet often shown as objects of sex (Soley and Kurzbard, 1986; Ferguson et al., 1990; Klassen et al., 1993). While most researchers were mainly focusing and paying attention to the role of women, another research has observed the portrayal of men and women appearing in advertisements together (Wiles and Tjernlund, 1991; Klassen et al., 1993; Zotos and Lysonski, 1994) or male positioning solely (Wolheter and Lammers, 1980; Skelly and Lundstrom, 1981; Kolbe and Albanese, 1996). These studies generally implied that men are depicted in categorically dissimilar ways as authoritative, sovereign, professional, self-directed, outdoor, middle-aged, argumentative, practical, and pleasurable. Comparative studies showed that the difference in the portrayal of the two sexes was in the presentation (i.e. men were kept in the forground as the main focus as the women provided to be a back ground) of the type of products advertised (e.g. men were used for technical products or women for the purpose of household products). Other researchers (Soley and Kurzbard, 1986; Bretl and Cantor, 1988; Ferguson et al., 1990; Klassen et al., 1993) observed that the advertisers had made some development in the ways both the genders are advertised, mainly in the depiction of women in a less domesticated way (e.g. regular representations of women in more professional and corporate ways) perhaps due to the increasing feminine movements along with raising of feminist consciousness (Ford and LaTour, 1993). In this observation the cases studied the impact that the consumer psychology had on the way advertisers approach their advertising campaigns. This also suggested that the advertisers dont just use advertising to make people believe in things but at times use underlying norms prevailing in the society to structure the advertising campaigns in order to relate to the audiences and reach out to them. Hence leaving an impact on the way they view things. Celebrity Another key aspect that advertisers especially in the fashion arena use to impact and attract the consumers attention is celebrities. From the work of Langmeyer and Shank (1994), we can define this assemble not only comprise objective beauty, but also non-physical beauty, such as sportsmanship, charm, grace, intelligence and credibility. A good-looking celebrity is more likely to be a more powerful foundation of a brands image due to the advantage of their celebrity standing and their physical attractiveness (Kamins, 1990). In research that has investigated physical attractiveness showed that physically attractive celebrities have a positive effect on the products and brands with which they are linked to. As an example, after thoroughly reviewing the literature, Joseph (1982) states that physically attractive celebrities have a positive effect on the way the product is perceived and looked upon. In another study Kahle and Homer (1985) discover that the celebritys attractiveness can i mprove the way the brand is remembered, what the brand promises and the attractiveness of a brand. In an even more current study, Till and Busler (1998) bring to a close that the use of an attractive representative for the brand has positive effects, on the attitude of the consumers targeted, towards the brand. One of the findings from these observations is that the attractive sources tend to attract more attention than other less attractive sources. Therefore they are able to communicate the meaning with more effectiveness. Building on from these findings, we can say that the more attractive the celebrity, the more the image of the endorsed product will benefit. An example of an advertising campaign where the attractiveness-image of a celebrity has been linked with the image of the brand and used as a psychologically impacting tool for the consumer is the Star Ambassador campaign by a renowned watchmaker Omega. This ad champagne features supermodel Cindy Crawford and Formula One racing driver Michael Schumacher. Crawfords who is renowned for her beauty, and Schumachers for his outstanding driving abilities makes them extremely eye-catching and very noticeable in their professions and beyond. These attributes make these celebrities ideal ambassadors for Omegas products (see Omega, 2004). Considering this it is safe to say that celebrity attractiveness has a positive relationship with brand image (seno.d, et al 2007). In a study carried out by Klaus et al. It suggested that, women in particular responded more positively and had a more favourable attitude towards, celebrities in the advertisements.(Klaus N et al, 2008). This research also showed that male and female consumers responded more favourably to adverts with female celebrities, with male participants providing a more favourable response than female participants, but finds only limited interaction effects, in terms of differences between male and female participants attitudes, evaluations, and responses, to adverts with male and female celebrities.(Klaus N et al, 2008) This research observed the impact of this manipulation approach in advertising on male and female consumers. Goldsmith et al. (2000) define celebrity standing in the context of advertising as the extent to which a celebrity is perceived as possessing expertise relevant to the communication topic and can be trusted to give an objective opinion on the subject. This shows that the careful selection of a celebrity to represent a product is crucial, as the celebrity has to have some level of relation to the way the product is preceded by the consumer. It could be in terms of the trust that the consumers hold with the celebrity or the authenticity and the sincerity of the opinion of that particular celebrity on the subject of that product. Expertise and trustworthiness are the most important aspects of celebrity credibility. When consumers evaluate these aspects of a particular celebrity, they echo on the soundness of the pronouncements made by that celebrity. There is a level of trust between the celebrity and the consumer. The trust being that the consumer believes in the credibility of what the celebrity is endorsing (e.g.Hovland et al., 1953). The more the consumer is in favour of these celebrity credibility constituents, the celebrity endorser in turn is seen to be a more convincing source for the representation of that information about the product and also as an authentic representation for that brand (e.g. Ohanian, 1990). After a careful study of the literature on this area, Goldsmith et al. (2000) conclude by saying that the assumed credibility of a particular celebrity has a positive impact, in respect to convincing consumers and influencing consumer attitudes, towards the products with which the celebrity is associated. One such example of a celebrity whose credibility coincides with that of a brands image is John Travolta (actor). He endorses the Australian airlines (Qantas). John Travolta as an individual has a passion for airplanes and aviation. He has a commercial pilot license and also owns a Boeing 707. Considering all this, John Travolta is therefore considered to be a convincing aviation expert. Therefore, the Australian airline (Qantas) values John Travolta as a celebrity endorser for their brand (Gotting, 2002). From what has been discussed above, it could be said that celebrity credibility has a positive relation to the image of the brand. As brand image has a positive relation to brand equity, It can be said that celebrity credibility has an indirect but yet a positive effect on brand equity (seno.d, et al 2007). This research emphasises and proves the importance of such kind of an advertising approach and its positive appeal to not only the brand image but also the brand e quity. Importance of consumer behaviour Consumer behaviour can be defined as the study of the process involved when individuals or groups, select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires (Solomon et al., 2002). From a marketing perspective, an understanding of consumer behaviour can help marketers to come up with marketing strategies that successfully aim the group being targeted while fulfilling their business objectives. In order to come to a decision the consumer processes the information conveyed to them which in turn triggers a response including feelings and emotions. These messages, usually in form of images, either present and attractive personality for the product or indirectly suggest to the consumer that they can acquire a certain style by using a particular brand (Duncan, 2002). As an affect of the advertisements consumers relate products and brands to lifestyles or quality. The emotional experience is becoming a crucial part of advertising in todays wo rld marketing communicators require a good understanding of these responses and implications in order to be able to foresee the effectiveness of brand messages (Ducan,2002). Cultural diversity in the UK At present marketers supporting ethnic communities are building brand awareness by using central symbolisms to reach ethnic consumers (Holland and Gentery, 1999). The marketers tend to use the stereotypical image of the ethnic minorities as a base for their advertisements. The inevitable stereotypical portrayal of ethnic minorities in intercultural communications results in a wide range of emotional responses and attributes regarding the motifs of marketers (Holland and Ball, 1995). At the same time the negative responses feared as a result of stereotyping regardless of the intention, may be one of the reasons as to why marketers are slow to catch on the ethnic marketing practices (Burton, 2002), also the uncertainty of marketers in how to approach ethnic consumers (Gooding, 1998). From the literature already discussed shows that the advertisers have put quiet a lot of effort in studying the consumer psychology as a whole and in the past have proved to be helpful to the marketers, ho wever very little effort has been put in the past to study the diversity of the market in terms of ethnicity. One such study lead by Holland and Gentry (1999:67) suggested that irrespective of the degree of acculturation of an ethnic individual, they still tend to maintain expressive symbols of ethnicity and cultural traditions, whilst..adapting or renegotiating them to fit into present day society. The study of these attributes can open a new window of opportunity for the advertisers to reach out to such individuals at a more personal level. In this context the expression to be used goes beyond the symbolic expression, whereas ethnic individuals hand pick parts of their cultural past with the intention of adopting them to the present day society or in other words come up with a hybrid between the two cultures that they coexist in at the same time at more of a psychological level. The strength of ethnic identification is shown to have a significant effect on audience evaluation of advertisements (Greg, 1997), and in turn is more likely to influence the way the information in the advertisements is perceived and subsequently the implications it may have on marketing related decisions (Green, 1999). Donthu and Cherian (1992) discovered that the measure of ethnic identification may be of great significance to the consumer purchase behaviour. Whittler (1991) suggested that individuals with a high ethnic identification had strong cultural attitudes attached to them, therefore are more likely to be affected by the race or origin of the model. Green (1999) discovered in his study that African Americans were more probable to have a positive assessment of an advertisement featuring models from the same race. Advertisers in their attempts to market a product look for the target markets approval for that particular advertisement though when targeting ethnic minorities they should emphasise more on the use of cultural symbols that are closer to that of the target audiences (Holland and Gentry, 1999). Koslow et al. (1994) observed that using Spanish language in advertisements was linked to positive consumer perceptions towards the advertisers sensitivity towards the Hispanic culture. Therefore it could be said that strong ethnic identifiers are likely to trigger a stronger emotional response to the advertisements that depict some sort of cultural attributes (Holland and Gentry, 1999, Green, 1999). Greens (1999) research findings suggested that the individuals feelings towards advertisements depend on the degree of identification with their ethnic group. The proposition of this study would be to the advertisers that there should be a great deal of emphasis on the media strategy which would im ply that the main focus should be on their target audience rather than on the creative strategy i.e. the use of black/white models. Green (1999) suggested that advertising in the local publications was more effective in regards to national publications when advertising to an ethnic minority. It was also observed that the Asian markets responded better to the ethnic based advertisements irrespective of the type of media (Kinra, 1997). On the other hand the representation of ethnic actors has increased greatly in the media that there is now an over representation of the ethnic minorities in the media as compared to their proportion in the society (Taylor and Stern, 1997). This may in the long run reduce the importance of ethnicity at a conscious level and at a subconscious level may reduce the silence of the ethnicity. An example of such an advertising model is Michael Jordan. His status as a cultural icon takes over his identity as an African American (Forehand and Deshpande, 2001). This study by Forehand and Deshpande suggests that the effect of the use of ethnic models in an advertisement is ineffective on the consumers evaluation of the information being observed and is hence dependent on the individual who is driven by ethnic self awareness. Stereotyping may be either taken to be a good or a bad thing but has a critical implication. It is described as a generalised acceptance of the beliefs of a certain group (Taylor and Stern, 1997). Some scholars suggest that stereotyping is important in order to get the ideas and the images across more conveniently. However special care must be taken in the representation of an ethnicity as this is likely to be vital in the formation of its identity (Alibhai-Brown, 1998). A study conducted by Taylor and Stern suggested that when some societies are not portrayed in the media they are considered invisible in the host society, and therefore reinforces a negative stereotypical image (Fiske, 1994; Grover and Soothill, 1996; Taylor and Stern, 1997) of the sub society. In Britain the Afro-Caribbean and the Pakistani population has been described as the leading underclass in the whole of Europe (Lash and Urry, 1994). The literature above discussed the significance of the cultural identity bui lding of the ethnic minorities. This has been found to have an implication on the way an advertisement is perceived and interpreted. It also has an impact on the consumer behaviour. Subsequently the ethnic identification theories imply that a stronger identification of a group results in a more favourable attitude towards that group subsequently towards ethnic advertisement. Cultural harms of ethnic advertising may imply that the advertising messages that prevail suggest that the ideals widespread in one society are superior, it may as well ignore the educational and social needs of certain market segments, or reinforce stereotypes that position particular groups at a disadvantage in respect to others. Also, morally and religiously problems of advertising may suggest that they encourage envy, status seeking, lust, or those that seek to surprise by exploiting content of a gloomy, perverse, or pornographic nature. We also come across unacceptable advertising that involves exploiting religion or uses it to promote products and forms of behaviour contrary to moral norms (Foley.J.P, 1999). Conclusion In order to realise the impact and of an image in an advertisement we have to examine the analysis of the consumer and compare it to the message that the advertiser is conveying, as what is shown in the picture is not always everything. One has to try to gain access to the inside of the hidden message in an advertisement in order to find the real implication of it. Instead of focusing on the graphic level, it is more significant to inspect and critic even the interpretations. The picture is analyzed in order to see what is effective, in what way. This study will be focusing on examining the impact of advertisements on a consumer and how it varies amongst consumers coming from different ethnic backgrounds even though they coexist and function in the same society. Objectives Ethnic minorities can be defined as individuals that belong to a group that share one ethnicity distinct from that of the mainstream population (Pires and Stanton).Research regarding multi cultural advertising is getting popular amongst the researchers but still is limited in regards to ethnicity. Ethnicity however has been linked to areas of advertising such as brand loyalty and consumer consumption patterns and other areas (Shaffer and OHara, 1995). Studying the consumer by segmenting them on the basis of ethnicity may open areas of inaccuracy and misdirection that may exist in the advertising approach that may otherwise be overlooked in a general study of the consumer. Methodology Results Discussion Reference list Aaker, D.A., Batra, R., Myers, J.G, 1992, Advertising Management, 4th ed., Prentice-Hall, Englewood Cliffs Aaker, J.L. 1997, Dimensions of brand personality, Journal of Marketing Research, Vol. 34 pp.347-56. Andersson,S. Hedelin,A. Nilsson,A. Welander,C. 2004, Journal of fashion marketing and management, Violent advertising in fashion marketing, P 96-112 Batra, R., Lehmann, D., Singh, D. (1993), The brand personality component of brand goodwill: some antecedents and consequences, in Aaker, D.A., Biel, A.L. (Eds),Brand Equity and Advertising: Advertisings Role in Building Strong Brands, Lawrence Erlbaum, Hillsdale, NJ, pp.83-95. Coppertone Sun Lotion Commercial 1989, 24 feb 2009 https://www.youtube.com/watch?v=o1ABECcFNZIfeature=related Dotson. M.J, Hyatt.E.M, Thompson. L.P, 2009 Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements. Journal of Fashion Marketing and Management. Vol. 13. no.3 Edfeldt, .W, 1992, Pverkan, Properties for lag AB, Stockholm Fair and lovely, 27 Feb. 2009 https://www.youtube.com/watch?v=F-9tcXpW1DE Financial Times, 18 Feb 2000, Images with the power to shock, article no. 1067 Fiske, J, 1994, Kommunikationsteorier, Centraltryckeriet, Bors Foley.J.P, 1999, Ethics in advertising: a report from the Pontifical Council for Social Communications, Journal of Consumer Marketing, volume 16, pages 220-223 Goldsmith, R.E., Lafferty, B.A., Newell, S.J, 2000, The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands, Journal of Advertising, Vol. 29 No.3, pp.43-54. Gotting, P. (2002), Disco king to spin the flying kangaroo, The Sydney Morning Herald, available at: www.smh.com (accessed: 15 September 2004), . Grier, S.A., Brumbaugh, A.M. 1999, Noticing cultural differences: ad meanings created by target and non-target markets, Journal of Advertising, Vol. 28 No.1, pp.79-93. Hgg, L., Nordstrm, Z.G., Sundgren, L., Sderlund, K. (1972), Bilder som sprk, Utbildningsfrlaget, Stockholm, Hansson, H., Karlsson, S-G, Nordstrm, Z.G, 1992, Bildsprkets Grunder, Globograf, Hgans Hovland, C.I., Janis, I.K., Kelley, H.H. (1953), Communication and Persuasion, Yale University Press, New Haven, CT Joseph, W.B. (1982), The credibility of physically attractive communicators: a review, Journal of Advertising, Vol. 11 No.3, pp.15-24. Kahle, L.R., Homer, P.M. (1985), Physical attractiveness of the celebrity endorser: a social adaptation perspective, Journal of Consumer Research, Vol. 11 No.4, pp.954-61. Kamins, M.A. (1990), An investigation into the match-up hypothesis in celebrity advertising: when beauty may only be skin deep, Journal of Advertising, Vol. 19 No.1, pp.4-13. Klaus N, Bailey A A, 2008, Celebrity endorsements: an examinaton of gender and consumers attitudes, American Journal of Business, Vol. 23 no. 2, page 53 Oakenfull, G., Greenlee, T. (2005), Queer eye for the gay guy: using market-specific symbols in advertising to attract gay consumers without alienating the mainstream, Psychology and Marketing, Vol. 22 No.May, pp.421-39. Ohanian, R. (1990), Construction and validation of a scale to measure celebrity credibility, Journal of Advertising, Vol. 19 No.3, pp.39-52. Omega (2004), World of Omega: star ambassadors, available at: www.omega.ch (accessed 20 July 2004) Penaloza, L. (1996), Were here, were queer, and were going shopping, in Wardlow, D. (Eds),Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing, The Haworth Press, Binghamton, NY, pp.9-41. Rajagopal, 2006, Brand excellence: measuring the impact of advertising and brand personality on buying decision, Measuring Business Excellence, page 56-65 Rotfield.H.J, 2002, Misplaced marketing the social harm of public service advertising, Journal of consumer marketing, page 465-467 Secunda, E. 1988, Is TVs golden age at its end?, Marketing and Media Decisions, Vol. 23 No.2, pp.128. Seno.D, Lukas.b.a, 2007, The equity effect of product endorsement by celebrities, European Journal of Marketing, Volume 41 Number 1/2 2007 pp. 121-134 Sidenbladh, E 24 July 2000, Bra budskap gr hem p sekunden, Svenska Dagbladet, Till, B.D., Busler, M. (1998), Matching products with endorsers: attractiveness versus expertise, Journal of Consumer Marketing, Vol. 15 No.6, pp.576-9. Vakratsas, D., Ambler, T. 1999, How advertising works: what do we really know?, Journal of Marketing, Vol. 63 No.1, pp.26-43 An.D and kim S. 2007, Relating Hofstedes masculinity dimension to gender role portrayals in advertising A cross-cultural comparison of web advertisements, International Marketing Review, Volume 24, pp. 181-207 Belkaoui, A., Belkaoui, J. (1976), A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972, Journal of Marketing Research, Vol. 13 pp.168-72. Bretl, D.J., Cantor, J. (1988), The portrayal of men and women in US television commercials: a recent content analysis and trends over 15 years, Sex Roles, Vol. 18 No.9/10, pp.595-609. Bretl, D.J., Cantor, J. (1988), The portrayal of men and women in US television commercials: a recent content analysis and trends over 15 years, Sex Roles, Vol. 18 No.9/10, pp.595-609. Bretl, D.J., Cantor, J. (1988), The portrayal of men and women in US television commercials: a recent content analysis and trends over 15 years, Sex Roles, Vol. 18 No.9/10, pp.595-609. Cheng, H. (1997), Holding up half the sky: a sociocultural comparison of gender role portrayals in Asian and US advertising, International Journal of Advertising, Vol. 16 pp.295-319 Cooper-Chen, A. (1995), The second giant: portrayals of women in Japanese advertising, paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Washington, DC, . Courtney, A.E., Lockeretz, S.W. (1971), A womans place: an analysis of the roles portrayed by women in magazine advertisements, Journal of Marketing, Vol. 8 pp.92-5. Courtney, A.E., Whipple, T.W. (1983), Stereotyping in Advertising, Lexington Books, Lexington, MA. Dossi, J. (2006), Being out and standing up, Baltimore OUTloud: Expressions, May 25, available at: www.baltimoreoutloud.com, . Ferguson, J.H., Kreshel, P.J., Tinkham, S.F. (1990), In the pages of Ms.: sex role portrayals of women in advertising, Journal of Advertising, Vol. 19 No.1, pp.40-51. Ferguson, J.H., Kreshel, P.J., Tinkham, S.F. (1990), In the pages of Ms.: sex role portrayals of women in advertising, Journal of Advertising, Vol. 19 No.1, pp.40-51. Ford, J.B., LaTour, M.S. (1993), Differing reactions to female role portrayals in advertising, Journal of Advertising Research, Vol. 33 No.5, pp.43-52. Furnham, A., Mak, T. (1999), Sex-role stereotyping in television commercials: a review and comparison of fourteen studies done on five continents over 25 years, Sex Roles, Vol. 41 No.5/6, pp.413-37. Furnham, A., Mak, T. (1999), Sex-role stereotyping in television commercials: a review and comparison of fourteen studies done on five continents over 25 years, Sex Roles, Vol. 41 No.5/6, pp.413-37. Furnham, A., Babitzkow, M., Uguccioni, S. (2000), Gender stereotyping in television advertisements: a comparative study of French and Danish television, Genetic, Social General Psychology Monographs, Vol. 126 No.1, pp.79-104. Gay/Lesbian Consumer Online Census (2005), Gay/Lesbian Consumer Online Census (2004-2005), available at: www.glcensus.com. Gilly, M.C. (1988), Sex roles in advertising: a comparison of television advertisements in Australia, Mexico and the United States, Journal of Marketing, Vol. 52 pp.75-85. Jones, M. (1991), Gender stereotyping in advertisements, Teaching of Psychology, Vol. 18 pp.231-3. Klassen, M.L., Jasper, C., Schwartz, A. (1993), Men and women: images of their relationships in magazine advertisements, Journal of Advertising Research, Vol. 33 No.2, pp.30-9. Klassen, M.L., Jasper, C., Schwartz, A. (1993), Men and women: images of their relationships in magazine advertisements, Journal of Advertising Research, Vol. 33 No.2, pp.30-9. Klassen, M.L., Jasper, C., Schwartz, A. (1993), Men and women: images of their relationships in magazine advertisements, Journal of Advertising Research, Vol. 33 No.2, pp.30-9. Kolbe, R.H., Albanese, P.J. (1996), Man to man: a content analysis of sole-male images in male-audience magazines, Journal of Advertising, Vol. 35 No.4, pp.1-20. Kramer, K.M., Knupfer, N.N. (1997), Gender equity in advertising on the world-wide web: can it be found?, 19th Proceedings of Selected Research and Development Presentations at the 1997 National Convention of the Association for Educational Communications and Technology, Albuquerque, NM, February 14-18, . Mazzella, C., Durkin, K., Cerini, E., Buralli, P. (1992), Sex role stereotyping in Australian television advertisements, Sex Roles, Vol. 26 No.7/8, pp.243-59. McArthur, L.Z., Resko, B.G. (1975), The portrayal of men and women in American television commercials, Journal of Social Psychology, Vol. 97 pp.209-20. Packaged Facts (2004), Market looks: gay and lesbian market, September, available at: www.MarketResearch.com. Seckler, V. (2006), Fashions steady play for gays, WWD, No.August 23, pp.10. Skelly, G., Lundstrom, W. (1981), Male sex roles in magazine advertising, 1959-1979, Journal of Communication, Vol. 31 No.4, pp.52-7. Soley, L., Kurzbard, G. (1986), Sex in advertising: a comparison of 1964 and 1984 magazine advertisements, Journal of Advertising, Vol. 15 No.3, pp.46-54, 64. Soley, L., Kurzbard, G. (1986), Sex in advertising: a comparison of 1964 and 1984 magazine advertisements, Journal of Advertising, Vol. 15 No.3, pp.46-54, 64. Whipple, T.W., Courtney, A.E. (1985), Female role portrayals in advertising and communication effectiveness: a review, Journal of Advertising, Vol. 14 No.3, pp.4-17. Wiles, C.A., Tjernlund, A. (1991), A comparison of role portrayals of men and women in magazine advertising in the USA and Sweden, International Journal of Advertising, Vol. 10 pp.259-67. Wolheter, M., Lammers, H.B. (1980), An analysis of male roles in print advertisements over a 20-year span, in Olson, J.C. (Eds),Advances in Consumer Research, Association for Consumer Research, Ann Arbor, MI, Vol. Vol. 7 pp.760-1. Zotos, Y.C., Lysonski, S. (1994), Gender representations: the case of Greek magazine advertisements, Journal of Euromarketing, Vol. 3 No.2, pp.27-47. Bibliography: Law. K.M, Zhang. Z.M, Leung C.S, 2004, Fashion change and fashion consumption: the chaotic perspective, Journal of Fashion Marketing and Management, Vol.8 number 4, Page 362-37 Coulter.K.S, 2002, The influence of print advertisement organization on odd-ending price image effects, Journal of Product Brand Management, Volume 11, page 319-334

Informative Essay About Craft Beer - 1102 Words

As I sit here on this park bench pondering the writings of Thoreau and Emerson, I remove a lukewarm beverage of the alcoholic variety from my backpack and evoke the creative juices. Although some may question the legality of drinking alcohol in public, let me declare that at least it’s in a can. As I sip on this bitter liquid, I inquire as to the source of the non-conventual thinking that is Transcendentalism. Many themes seem reminiscent to eastern religions and Native American Philosophy. As most researchers of Native American culture will attest, many of their mythologies and allegories of nature were a product of the psychedelic experience induced by peyote. With that thought I look down at my brew, with its tiny bits of condensation†¦show more content†¦I’d hold it in my lap and wait for the head to settle before taking my first sip. The moment it touches my mouth I can feel my brain sending singles to my neurotransmitters like an air traffic controller. à ¢â‚¬Å"Attention Nero’s, go ahead and release some dopamine and a little serotonin, let em know everything’s gunna be alright *walkie talkie voice*.† I lick the bubbles from my mustache and feel the excessive amount of alcohol that is contained in this small glass, warm my chest with solace. I attempted to introduce my then roommates into my new-found interest but was met with opposition and expressions of disgust. One roommate said it felt like he was drinking fabuloso (a cleaning product). I protested initially and tried explaining the sophistication and subtleties of the beer I chose for the night. They were use to throwing back beers or chugging. I was into the overall experience and slowly enjoying my beer with all its complexities and varieties. My beer was meant to adjust to room temperature, not poured into a taste numbing ice cold class. I learned that my beer however would be the only one not stolen in our shared refrigerator. This forwarded my interest and broadened my palette for the most vicious unfavorable beer any person would dare attempt to drink. I don’t want to leave you with a bitter taste in your mouth about craft beer. Let me walk you through your first craft beer experience. You walk into your local groceryShow MoreRelatedExamples of Book Review9130 Words   |  37 PagesExample of Book Review The Ka, a novel An example of book review writing can be found listed with most books sold on the Net and on the writer’s Web sites. A good sample book review would pertain to writing your personal feelings about a book that you’ve read. Writing a book review is not to be confused with writing a summary of a book. Writing a summary is a totally different matter and that will be covered eventually in my Articles section. In my opinion, no real format exists for writingRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagesfor what would be the first spokenlanguage. - Cuneiform – Wedged shaped writing, created in 3000BC. Started as pictographs. - With the discovery of cuneiform, there was a knowledge explosion, where libraries were organized filling with tablets about religion, mathematics, and history. Writing enabled society to stabilize itself, and laws were created. - Two by-products of the rise of village culture were the ownership of property and the specialization of trades. - Egyptians used hieroglyphicsRead MoreLogical Reasoning189930 Words   |  760 PagesUniversity of Colorado at Denver; Dean J. Nelson, Dutchess Community College; James E. Parejko, Chicago State University; Robert Sessions, Kirkwood Community College; and Stephanie Tucker, California State University Sacramento. Thinking and writing about logical reasoning has been enjoyable for me, but special thanks go to my children, Joshua, 8, and Justine, 3, for comic relief during the months of writing. This book is dedicated to them. For the 2012 edition: This book is dedicated to my wifeRead MoreOrganisational Theory230255 Words   |  922 Pagestruth is out there, and we can objectively know it Philosophical disputes around the role of the subjective in science Epistemological and ontolological disputes: how can we ever know the ‘truth’ and is there an ‘out there’? A few words of warning about the term postmodernism Overview of the structure and rationale of the book Chapter summaries Chapter 2: Modernist organization theory: back to the future? Chapter 3: Neo-modernist organization theory: putting people first? Chapter 4: Neo-modernistRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pageson acid-free paper by Antony Rowe Ltd., Chippenham, Wiltshire ISBN 0–19–928335–4 978–0–19–928335–4 ISBN 0–19–928336–2 (Pbk.) 978–0–19–928336–1 (Pbk.) 1 3 5 7 9 10 8 6 4 2 3 FOREWORD ‘ Michael Bromwich is an exemplar of all that is good about the British tradition of academic accounting. Serious in intent, he has striven both to illuminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideasRead MoreDeveloping Management Skills404131 Words   |  1617 Pages372 7 MANAGING CONFLICT 373 SKILL ASSESSMENT 374 Diagnostic Surveys for Managing Conflict 374 Managing Interpersonal Conflict 374 Strategies for Handling Conflict 375 SKILL LEARNING 376 Interpersonal Conflict Management 376 Mixed Feelings About Conflict 376 Diagnosing the Type of Interpersonal Conflict 378 Conflict Focus 378 Conflict Source 380 Selecting the Appropriate Conflict Management Approach 383 Comparing Conflict Management and Negotiation Strategies 386 Selection Factors 386 Resolving

Essay on Goal Setting - 1185 Words

Goal Setting In the first article that I found It stated that Goal Setting is a formal process for personal planning, and is a form of motivation. It is used for a target that a person works for so they can be successful. The process of goal setting is used by many people throughout the world that are trying to and have already achieved something in their lifetime. Setting goals helps a person remain focused on being successful, stay away from distractions, and will help with motivation. There are two types of goal setting: Long-term, and Short-term goals. Short-term goals are smaller goals that are â€Å"easier† to achieve, and will keep the person motivated and continue to strive for success. They also are goals that lead up to†¦show more content†¦Also, after achieving a goal, you must look back and ask yourself if the goal was too easy for you to achieve, if you learned something while trying to achieve the goal, and if you need to fix any of your â€Å"skills† in trying to achieve your goal. If you do not achieve your goals, then this does not mean that you are a failure as long as you learn something from your mistakes. You must find where you made your mistakes and then fix them. Some of the Key Points for goal setting is Deciding what is important for you to achieve in your life, separating what is important from what is irrelevant, motivating yourself to achievement, and building your self-confidence based on measured achievement of goals. In the second article that I found, it stated that Goal Setting is a very powerful technique that can yield strong returns in all areas of your life. Setting goals allows you to decide what you want to do with your life. This article reiterates the previous article and states â€Å"Goal Setting Helps Self-confidence†. â€Å"By setting goals, and measuring their achievement, you are able to see what you have done and what you are capable of. The process of achieving goals and seeing their achievement gives you the confidence and self-belief that you need that you will be able to achieve higher and more difficult goals†. Some of the key points that this article stresses for setting goals is that you can achieve more, improveShow MoreRelatedGoals Of A Goal Setting985 Words   |  4 PagesIn respect to a goal setting, this is another crucial characteristic that demands my accountability. This is potent and doable, however, difficult to engross. Apparently, I didn’t care how difficult it may be, all I wanted was the desired result, one that I can envision, planned and committed to achieving it. This was my personal wish, an end point, and an expected development. Realistically, I wasn’t sure how I can handle the situation, nevertheless, more appreciatively, from a friend who hadRead MoreThe Goal Setting Goals And Goals918 Words   |  4 PagesSetting goals is an idea many people use to help accomplish tasks, and reach them in a certain amount of time. Implementing plans in an effective step in the right direction toward accomplishing a desired goal. Students, teachers, people in th e work place; everyone sets goals whether we are aware of the goal setting or subconsciously setting goals. Goals can be long term or short term depending on how big the goal is. I, myself here at Marywood have set some goals. One long term and one short termRead MoreGoal Setting1546 Words   |  7 PagesGoal Setting Discover What You Want in Life and Achieve It Faster than You Think Possible  ¿Que es Goal Setting? Goal setting is the process of writing down specific, measurable, and time-targeted objectives. You figure out want you want, you write your desires down, and then you work towards achieving them. Benefits and Importance of Goal Setting Without goals or a destination, you are like a heat seeking missile with no heat to seek. In addition to letting go of the chains that pull youRead MoreSetting Goals1621 Words   |  7 Pagesthat organizations have one goal: for commercial companies, utilities, for nonprofit organizations: meeting the needs of their constituent groups. In reality, all organizations have multiple objectives. The companies also want to increase their market share and encourage the enthusiasm of the employees for their organization. An emphasis on one goal (and profits), leaves out others that also should be met to achieve long term success. According to Robbins, among the goals that an organization canRead MoreEssay about The Goal Setting Theory964 Words   |  4 PagesThe Goal Setting Theory 1-According to the work nature and my interviews with the employee I think that The goal setting Theory applies on more than one level of the organization. Let us take the foremen for example. Goal attributes which related to a higher level of performance are present. A specific goal is assigned to the foremen. He has to fully understand the required job and this is not a problem because the goal is well communicated to the foremen. After a job is required Sean assignRead MoreGoal Setting712 Words   |  3 PagesGoals Essay Outline This essay is part of the Rainier HS portfolio, which is a graduation requirement. This essay will receive both an English class grade (using the 6-traits rubric) and a completion score in Advisory. When you have completed this essay, you will need to share it through your Google drive with both your advisory teacher and myself. Use this outline to guide your essay. #1 Introductory Paragraph *There will be at least 2 sentences in this paragraph. Why is it important forRead MoreGoal Setting Goals For Employees2091 Words   |  9 Pagesannual goals called KPI (Key Performance Indicator) for their employees; however, employees may do bargaining with the companies about the KPI to minimize their duties or responsibilities. Perfunctory words that we can always hear from employees are: â€Å"I will try my best to complete tasks, but I cannot guarantee that I could finish them on time.† However, it is difficult to define the expected outcomes after people â€Å"trying their best†. Will employees give the same response after managers setting clearRead MoreThe Importance of Goal Setting912 Words   |  4 Pages Goal setting for success.com You must remain focused on your journey to greatness. - Les Brown Why to set goals? Why is it necessary? Although every one of us is living in the present world, somewhere down the line we are always thinking about our future. No one’s future is predictable. Almost all of us wish to change our lives. Whether it is associated with family, friends, professional life, career or finances. We all want to make our life better in the future than what it is in the presentRead MoreDebunking the Goal Setting Theory3802 Words   |  16 PagesDebunking the Goal Setting Theory Presented to Trudy Dunson, Instructor MGMT 2125, Performance Management By Andrea Smith 10/13/2014 Often times in the business world, organizations become so fixated on the goals they set, that when they begin to go wrong, an organization will invest more into that goal instead of looking for a different path. Oliver Burkeman’s book, â€Å"The Antidote: Happiness for People Who Can’t Stand Positive Thinking† devotes a whole chapter to the importance or lackRead MoreCounseling, Reflection, And Setting Goals1317 Words   |  6 Pages focused too much on how I looked, and lost the ability to attend to my client. I believe I came into these sessions strong in my nonverbal skills and encouragers. Nevertheless, I struggled with focused counseling, reflection of emotions, and setting goals. Intentionality seems to be significant in the growth process; therefore, one of my first actions in response to these reflections will be to create a plan to address my opportunities for growth. The discomfort I experienced in my first couple

From 52nd Street to Virginia Avenue Essay Example For Students

From 52nd Street to Virginia Avenue Essay Sun streams through the floor-to-ceiling windows of the Santa Monica Police Activities League, brightening the face of 14-year-old Stevie as he offers an imaginary gift to his friend Mike, who is turning 10 today. I give you a pill to turn anything into anything, says Stevie, and Mike grins as he places the pill into an imaginary pile of gifts already received from the kids and adults in his acting workshop: a million pieces of paper and the ideas to write on them, a Nintendo, a bag of second chances, $100 and a magic carpet to fly around the world. Mike is not the only one celebrating a birthday. The partys host, the Virginia Avenue Project, is turning one. Like its parent, the 52nd Street Project in New York City, the Los Angeles-based Virginia Avenue Project brings professional artists and inner-city kids together to create theatre. Along with similar programs starting up in Macon, Ga., Roanoke, Va., Hastings and Buffalo, N.Y. and Tuba City, Ariz., the Virginia Avenue Project is one of many replications of the 52nd Street Project using playwriting and acting to give economically disadvantaged children an arena for self-expression. Started by actor and writer Willie Reale in 1981 as an acting class for eight kids in the Hells Kitchen area of New York City, the 52nd Street Project has mushroomed into a New York fixture with multiple programs, more than 70 young participants, an annual budget of $300,000 and a volunteer roster of more than 150 adult artists including such eminent figures as Wendy Wasserstein, Spalding Gray and Kate Nelligan. In the early years, Reale and his brother Robert wrote full-length musicals with parts designed to show off each kids personality. But Reale felt uncomfortable always giving starring roles to the same few, so he began to look for ways to offer them the individual attention sorely lacking in their overcrowded public schools. In 1986, he started the One-on-One program, in which an adult playwright writes a short two-character play for his or herself and a particular child. A year later, he hooked up with teacher and playwright Daniel Judah Sklar, who had just moved back to New York from Macon, Ga., where he was developing Playmaking, a technique for teaching children to write plays. Now, the projects programming is multifaceted, with children acting and writing in several venues. In addition to the One-on-Ones, the sequence of programs include Playmaking, in which kids take an eight-week playwriting course, then interview two adult actors and write plays for them to perform; Replay, a second level of Playmaking; and Playback, in which an adult writes a play in response to a piece written by his or her child partner. Growing sideways The process first makes the child the center of attention, then asks him or her to create for someone else, and finally engages the child in collaboration. Periodically, groups of children and adults retreat to the country to write and rehearse, and then return to the city to perform Off Broadway, where the plays are attended by an eclectic audience of neighborhood families, suburban yuppies and famous theatrical personalities. The emphasis on the individual child means that the project cannot support more than 70 or so kids per year, so it is focusing on replication. Its the kind of organization that can only grow sideways, says Reale. When you discover something that works, you want other people to know about it. Leigh Curran, a former 52nd Street volunteer who moved to Los Angeles to start the Virginia Avenue Project in 1992, is the perfect West Coast ambassador. An imposing figure whom her colleagues say should be running whole cities, Curran is a writer, actress and performance artist who shares Reales dedication to the individual child. .u8651d3f000ca1d69bb2e1ecb83da2865 , .u8651d3f000ca1d69bb2e1ecb83da2865 .postImageUrl , .u8651d3f000ca1d69bb2e1ecb83da2865 .centered-text-area { min-height: 80px; position: relative; } .u8651d3f000ca1d69bb2e1ecb83da2865 , .u8651d3f000ca1d69bb2e1ecb83da2865:hover , .u8651d3f000ca1d69bb2e1ecb83da2865:visited , .u8651d3f000ca1d69bb2e1ecb83da2865:active { border:0!important; } .u8651d3f000ca1d69bb2e1ecb83da2865 .clearfix:after { content: ""; display: table; clear: both; } .u8651d3f000ca1d69bb2e1ecb83da2865 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8651d3f000ca1d69bb2e1ecb83da2865:active , .u8651d3f000ca1d69bb2e1ecb83da2865:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8651d3f000ca1d69bb2e1ecb83da2865 .centered-text-area { width: 100%; position: relative ; } .u8651d3f000ca1d69bb2e1ecb83da2865 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8651d3f000ca1d69bb2e1ecb83da2865 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8651d3f000ca1d69bb2e1ecb83da2865 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8651d3f000ca1d69bb2e1ecb83da2865:hover .ctaButton { background-color: #34495E!important; } .u8651d3f000ca1d69bb2e1ecb83da2865 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8651d3f000ca1d69bb2e1ecb83da2865 .u8651d3f000ca1d69bb2e1ecb83da2865-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8651d3f000ca1d69bb2e1ecb83da2865:after { content: ""; display: block; clear: both; } READ: Jane Lind EssayIn the after-school acting class at the Santa Monica Police Activities League, Currans group plays a game called Up Against the Wall, in which one person expresses an emotion and the others try it on for size. Ed, a fully grown 15-year-old, volunteers to go first, then cant think of what to say. Ma-an, he says, head in hands. I cant do this. What are you feeling? asks Sharon Madden, an earthy redhead who has been teaching theatre to children for more than 10 years. Embarrassed, replies Ed, laughing nervously. Then do embarrassed, proclaims Madden, and with a little prodding, Ed walks to the center of the room, head still buried in his too-large hands, an extraordinarily honest picture of how it feels to be an embarrassed adolescent. The kids in the projects are proud of their work and of their newfound ease of self-expression. Stevie, whose learning disability prevented him from learning to read at the pace of his peers, wrote a play in the Playmaking program called Greedy Joe about a boy who steals his friends wallet and then struggles with his warring good and bad consciences over whether to return it. When asked if he wants to keep writing, Stevie replies, Yeah, its fun, and then describes an idea for his next play, The Last Bottle, in which there are no soda bottles left in the world. In the project, you can express your feelings, and be loose, act the way you feel like, says Stevie. Unveiled feelings Playmaking, taught for the first time in December to the Virginia Avenue kids in a two-week intensive class with its creator, Sklar, is designed to do exactly that. As Curran, who now teaches the technique, points out, When they start to feel their emotional responses are valid, whether they are wrong or right, their minds open up and they can learn. For many of the kids in the program, the feelings they unveil are difficult. The Virginia Avenue group, working on an improvisational piece for Mothers Day, plays a game called, When Im a mother, Im never going to Seven-year-old Samantha, lisping from her missing front tooth, asks, If our mother beats us and stuff, do we have to say the opposite of that? The room falls silent, and Madden replies, Of course not, sweetie. In both 52nd Street and Virginia Avenue, adults act in the kids plays, a twist developed in New York to involve the dozens of professional actors who wanted to volunteer their time. Professional productions show the child that his or her words are worthy of respect not only among peers, but in the larger community as well. And the adult volunteers are committed to bringing the childs vision to life. I was really conscious of doing what I thought Stevie wanted, says Jody Price, an actress in Greedy Joe. We respect the playwright. Its a gift as opposed to a jobyoure really giving the kid something and including him in the process. Reale explains: The kids plays have a lot of leaps in them; they have gaps in what we might consider logic. An adult actor can work an enormous transition with a wink, so that whatever the kid has written is going to come across in a favorable way. This philosophy, so fundamental to the 52nd Street Project, is not shared by all of the replicators. Former 52nd Street volunteer Garrett Brown, who started the Youth Theatre division of the Heart of Los Angeles (HOLA) program in the fall of 1992 after moving to Los Angeles to join the cast of NBCs Sisters, believes that adults should play a less visible role. When his kids saw the Virginia Avenue Project perform, they wondered where all the kids wereso Brown put them on the stage. Its the process thats important, he says. .u93482d5bcc8beb2c0f8f3dcd9325b353 , .u93482d5bcc8beb2c0f8f3dcd9325b353 .postImageUrl , .u93482d5bcc8beb2c0f8f3dcd9325b353 .centered-text-area { min-height: 80px; position: relative; } .u93482d5bcc8beb2c0f8f3dcd9325b353 , .u93482d5bcc8beb2c0f8f3dcd9325b353:hover , .u93482d5bcc8beb2c0f8f3dcd9325b353:visited , .u93482d5bcc8beb2c0f8f3dcd9325b353:active { border:0!important; } .u93482d5bcc8beb2c0f8f3dcd9325b353 .clearfix:after { content: ""; display: table; clear: both; } .u93482d5bcc8beb2c0f8f3dcd9325b353 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u93482d5bcc8beb2c0f8f3dcd9325b353:active , .u93482d5bcc8beb2c0f8f3dcd9325b353:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u93482d5bcc8beb2c0f8f3dcd9325b353 .centered-text-area { width: 100%; position: relative ; } .u93482d5bcc8beb2c0f8f3dcd9325b353 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u93482d5bcc8beb2c0f8f3dcd9325b353 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u93482d5bcc8beb2c0f8f3dcd9325b353 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u93482d5bcc8beb2c0f8f3dcd9325b353:hover .ctaButton { background-color: #34495E!important; } .u93482d5bcc8beb2c0f8f3dcd9325b353 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u93482d5bcc8beb2c0f8f3dcd9325b353 .u93482d5bcc8beb2c0f8f3dcd9325b353-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u93482d5bcc8beb2c0f8f3dcd9325b353:after { content: ""; display: block; clear: both; } READ: Fringe on top EssayWhile problems may vary from city to city, the need for self-expression cuts across racial and geographic barriers and the children and adults who have been involved with these programs are overwhelmingly enthusiastic. This is joyful work, says Curran. Its stressful and frustrating, but at bottom you know that youre doing something that is going to make a difference in a couple of lives, and nothing can replace that.